The owners wanted a logo, to-go menu, sit-down menu, newspaper ad, car wrap, and a business card created for their pizza restaurant, Serious Pie.
I researched different menu layouts, different car wraps on various car models, looked for different pizza images to determine which one would fit into the new brand.
From my research, I came up with the best idea for the menus, many different food images, and all the items were placed together so their customers could easily decide and place their order.
I originally had the color green for the logo but felt like it was not a good match for the company. I eliminated all images of pizzas. The pizzas on the menus were too much and confused the customers. With the menus, only key information was included. With the to-go menu, I added the owner's story. It was important so the customers could know the restaurants history. I used the color red to emphasize the sauce ingredient. I kept the designs simple and clean so that it would be easy to spot on all marketing platforms-print and digital.
Roughs and Thumbnails
Pizza B0x Rough
Sit Down Menu Thumbnails
To Go Menu Thumbnails
Car Wrap Rough
Car Wrap Rough
Car Wrap Rough
Completed Projects
Business Card
Business Card
Sit Down Menu
Sit Down Menu
To Go Menu
To Go Menu
Car wrap
Car Wrap
